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Scaling B2B Tech from Foundation to Exit

Marketing Leader. Engine builder. Guided by data to consistently drive >10x ROI.

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A Revenue Architect

I know the value marketing brings. I know how to set it up and run it. And I've dedicated my career to doing it.
 
Every marketing success I have had has been built on a solid foundation of operational excellence. I build the engine for success, lead teams to scale it, and get involved to drive it over the line.

Making Marketing Count. For the Business.

Strategy

Market-first approach. Revenue-focused. Measurable outcomes delivered. 

Structure

Expert in designing pipeline architectures and revenue attribution models that deliver 10x+ ROI and 20% marketing-influenced revenue.

Scale

Specialist in hyper-growth environments, driving 30% YoY revenue growth and 200% YoY GTM execution.

Here's where I come in

Pinpoint Positioning and Messaging

Set up your brand to appeal to your best audiences

Clear Strategic Planning

Market-oriented, data-driven focus on where you win, and how you get there

Cross-Functional Harmony

Build a marketing plan that gets disparate teams behind measurable goals

Campaign Cut-Through

Accelerate your pipeline, with compelling campaigns that turn the right heads

Operational Excellence

Ensure your tech stack delivers value in the right places (and yes, with AI!)

Outcomes-Based Measurement

Speak the CFO's language to show where marketing really moves the needle

Proven Value Creator

4x
improvement in share of voice
40%
opportunity conversion rate
20x
ROI on large-scale campaigns

Kind words from great people

Some Career Highlights

Big projects, big results. Always underpinned by operational excellence.

  • 'Captify at Cannes'

    'Captify at Cannes'

    10% of global pipeline, YOY

  • RampUp London 2019

    'RampUp' London

    650 attendees, doubled YOY

  • LRNYSE

    Scaling businesses

    Two exits, one IPO

  • Escalla

    'Escalla' brand

    New brand creation and launch

Ready to power your pipeline?

I'd love to talk!